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New Body Ethic

Movement is a human right

All people deserve the opportunity to live healthy, happy lives. All people should have access to information about how to take care of their bodies.

Appearance isn't everything

How a person looks does not determine one's value as a human being, nor is it a reliable measure of health

Health is more than a choice

Environmental factors play an important a role in health outcomes, not just individual choices about diet and exercise.

Health is not a product

There is not one cure-all, no single “trick,” product, or technique for obtaining optimal health. The pursuit of health and wellness is a lifelong process that takes many forms.

Evidence Matters

Exploring new methodologies is important, but hype, dogma, and unsubstantiated claims about health and wellness can cause more harm than good.

Clients First

Well-being of clients comes above all else. Provide honest, realistic and useful information and services. Be compassionate and understanding of the many barriers to adopting healthy habits.


Welcome to New Body Ethic! We are hundreds of health and fitness professionals from all over the world standing up for a better approach to health—from Scandinavia, Australia, Great Britain, India, dozens of U.S. states, and more. The movement is global, and it is growing.

Join us by taking a minute to sign the Pledge to improve the culture of health and fitness! Anyone can sign, but we’re especially seeking out health and fitness professionals and educators—personal trainers, fitness instructors,  physicians, health writers, physical therapists—anyone, really, who influences how others understand health and movement. Learn more and sign the Pledge here.

Why do we need this Pledge?

The health and fitness industry has a secret it doesn’t really like to talk about: It’s broken. Studies show that despite continued promises of new scientific breakthroughs and fat-busting miracle workouts, most people do not experience successful long-term weight loss. And because health is so often equated with weight, many people aren’t experiencing benefits of a balanced diet and regular physical activity, simply because those things are failing to provide the exaggerated weight-based results that fitness industry marketing continues to promise.

Adopting lasting, healthy, lifestyle habits can be a difficult and slow process, but it can be done, and there’s a certain group of people who can help make that happen:

They’re in every city, every town, every gym. That one trainer, that one fitness instructor that your friends rave about. The one that’s super-smart, super-fun, clearly cares about the clientele, and is more likely to talk about health, or movement, rather than getting into spring break-bikini shape. The great trainers and instructors are out there, and New Body Ethic is here to bring them together, to raise the bar from within the fitness industry.

NBE-cert-sealA New Culture of Fitness

It starts with community. We bring together professionals and health advocates from all over the world who challenge hype and unsubstantiated claims made by many mainstream health and fitness outlets. We welcome contributions to our blog, and encourage active discussion in our social media channels. We ask that consumers as well as our wellness professionals hold each other accountable, striving for evidence-based promotion of natural movement and healthy lifestyles. We encourage trainers to share the pledge with their clients, and to post it somewhere visible in their gym or studio.

Approaching health thoughtfully is not only the right thing to do, but also sets businesses apart from the usual, tired hype, ultimately driving more customers through their doors. Our vision is that as more people have positive experiences with responsible establishments and professionals, that will become the norm in the industry, rather than the exception.

Please join our community today! You can sign the pledge, pitch to our blog, and join in the conversation by clicking the social media icons at the top of the page.